WORK SAMPLES   contact | 01/917.450.9950
Below is a comprehensive list of projects from the last 15 years, it is meant to be complimentary to the main portfolio site. Some of the documentation is redundant to what is on dnyc.net & some downloads may be large.
  APPLICATION DEVOLOPMENT
Style Guide for Internal Software Application,
project : telephonic software application for travel professionals
role : user experience lead & creative design
Module development for AJAX based intranet
High level information design & segmentation
project : redevelopment of Apple's intranet using web 2.0 & 3.0 technologies
role : User Experience Lead
Design documentation 1.5 megs
project : native iPhone applicatoin
role : user experience lead
Wireframe for FSI Internal Project
project : systematic design, administative screens for intranet
role : user experience lead
Design Documentation 1.4 megs
project : CREATION OF STYLE GUIDE AND ACCOMPANYING PROTOTYPING TOOL FOR IN MARKET DEMONSTRATIONS
role : EXPERIENCE LEAD
Flow & Interface Design
project : process flow and interaction design work for Samsung TV application site
role : user experience strategist & creative director
  DIGITAL INSTALLATION
Audience Segmentation, Storyboarding & User Experience Flow,
project : BAC sponsored Charlotte, North Carolina bid for NASCAR Hall of Fame
role : user experience lead

Interaction Design, Storyboarding & User Experience Flow,
video documentation
project : kiosk timeline display for financial services history museum
role : user experience lead
Watch Hunger Stop
UX documentation 3.4 megs
project : in-store and digital signage launch of Watch Hunger Stop campaign
role : ux director
  PRODUCT DEVELOPMENT
strategy video
project : global site pitch
role : user experience strategist & creative director
Freelancer Medical Site
Design documentation and social media strategY 8.3 megs
project : site redesign documentation
role : creative director & social media strategist
Design Documentation 8.1 megs
project : LAUNCH OF COMMERCIAL INSURANCE COMPANY IN THE DIFFERENT MARKETS
role : EXPERIENCE LEAD
LA Fund site
UX documentation 1.1 megs
Launch Posters 1.8 megs
project : digital and print collateral developed for LA Fund
role : creative director
Interaction Design, & User Experience Flow 2.0 megs
project : launch of new cosmetics line, mobile and online adverstisign mediums
role : user experience lead

Interaction Design, & User Experience Flow
project : launch of new hair color line for North American market
role : user experience lead

Interaction Design, & User Experience Flow
project : launch of new skin care line for North American market
role : user experience lead

Interaction Design, & User Experience Flow
project : launch of new shampoo line
role : user experience lead

Interaction Design, & User Experience Flow
video documentation
project : creative pitch for interactive digital signage project
role : user experience lead
Digital Life Cycle Overview,
project : pitch work
role : user experience strategist
Persona development
project : personas done for SPX International site redesign
role : experience lead
Together Counts site
Promotional video
project : non-profit organization to help combat childhood obesity
role : creative director
Initial brainstorming & schematics for pitch with TBWA LA
Creative stills 8.1 megs
video documentation
live site
project : pitch for global site redesign
role : user experience lead & CREATIVE DIRECTOR
  RESPONSIVE WEB DESIGN
User Flow & Wireframes 1.4 megs
web site
project : global site redesign for sports performance
role : user experience lead and social media strategist

User Experience documentation & Social Media Strategy
project : Football matchup with Facebook integration for World Cup 2010
role : user experience lead and social media strategist

User Experience Documentation
project : Flash based media integration kit for World Cup 2010
role : user experience lead

Mobile, Facebook and Website User flows 1.1 megs
project : mobile and Facebook applications for miCoach launch
role : user experience lead and social media strategist
Sitemap & Wireframes 1.3 megs
project : Online Demo for Private Wealth Customers
role : user experience lead
High Level Project Plan
project : high level project plan & process flow
role : i user experience lead
Process flow & Wireframes for Insurance enrollment for Non-Profit
project : site redesign documentation
role : user experience lead
Persona development
project : persona development for Hotels.com
role : user experience lead
Creative Direction & Interaction Design 1.2 megs
final document
web site
project : global site redesign
role : user experience lead & creative direction
"Digital life", mapping document and brainstroming artifact
Creative work from pitch presentation
New product launch for US, EMEA and European market
projects : pitch for global business & new product launch
role : user experience lead
Design Documentation 4 megs
project : LAUNCH OF NEW PHARMA PRODUCT
role : EXPERIENCE LEAD
Design Documentation 4.2 megs
project : MUSIC SELFIE, INTERACTIVE FACIAL RECOGNITION PROJECT
role : EXPERIENCE LEAD

Interaction Documentation 900 k
Design Documentation 11.5 megs
Site
project : DEVELOPMENT OF PERSONALIZED QUESTIONNAIRE BASED ON FACEBOOK API
role : CREATIVE & EXPERIENCE LEAD
process flow and grayscale design 13.2 megs
live site
project : Tire advisor tool for Michelin
role : user experience director
Flow & Interface Design
project : process flow and interaction design work for Samsung TV application site
role : user experience strategist & creative director
Interaction Design, & User Experience Flow
project : interaction design for Be a Brit Different promotion
role : user experience lead & CREATIVE DIRECTOR
Interaction Design
project : creative pitch redesign of WMG
role : user experience lead & CREATIVE DIRECTOR
Initial brainstorming & schematics for Zagat Pitch
project : Pitch work for zagat redesign 4.9 megs
role : user experience lead
  SOCIAL MEDIA
Design Documentation 3.5 megs
project : FACEBOOK APPLICATION FOR INDEPENDENT CANDADIAN PUBLISHER
role : EXPERIENCE LEAD & ART DIRECTOR
GE Tumblr Promo
Promo video (1 of 10)
Strategy documentation and creative presentation 3.4 megs
project : social media and creative strategy for GE live event
role : user experience lead
pitch deck 43.2 megs
script
project : social media campaign for Big Pon /Ralph Lauren perFUME
role : creative director
research and analytics deck8.1 megs
project : research and analytics for global social media strategy
role : social media strategist
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